Garena's Free Fire commemorated its 7th anniversary in June 2024, inviting players worldwide to partake in a series of nostalgic and celebratory events.

In-Game Festivities

Players were reintroduced to classic features from the game's early days. A notable addition was the 'Mini Peak', a floating island reminiscent of the original Bermuda Peak, accessible in both Battle Royale and Clash Squad modes. On this island, players could discover 'Nostalgic Weapons'—enhanced versions of classic firearms like the MP40, M1887, and Vector—by interacting with special anniversary-themed gift boxes.

The anniversary also introduced a first-person perspective mode in Clash Squad, offering a more immersive combat experience. Additionally, the 'Zombie Graveyard' mode made a return, challenging teams of 4 to 5 players to fend off hordes of zombies.

Exclusive Rewards

To express gratitude to its community, Free Fire offered a plethora of exclusive rewards. Players could obtain a special anniversary-themed male bundle with unique effects, a themed baseball bat, and an AC80 gun skin. The 'Gloo Wall Relay' event provided participants with a chance to earn the limited-edition 7th-anniversary Relay Reward/Gloo Wall.

Community Engagement

Beyond in-game events, Free Fire strengthened community bonds through initiatives like the 'FF Story Wall', where players shared and celebrated their favorite game memories. An AI photo challenge with the character Kelly allowed fans to create personalized images. The release of a themed animation on June 29 depicted a player's journey and friendships formed over the years. Complementing this was a special documentary detailing Free Fire's origins, showcasing early sketches and the game's evolution.

Achievements and Future Outlook

By its 7th anniversary, Free Fire had achieved significant milestones, including surpassing 1 billion downloads on the Google Play Store and generating over $4 billion in lifetime revenue. The game's global marketing lead, Cindy Chen, emphasized the team's dedication to delivering high-quality content and immersive experiences, attributing the game's sustained success to continuous innovation and community engagement.

Free Fire's 7th-anniversary celebrations not only honored its rich history but also showcased its commitment to evolving and enriching the player experience.